Bluesky, the decentralized social media alternative originally incubated by Twitter, is rolling out an official verification system to help users distinguish authentic and notable accounts from impersonators. This marks a significant step in improving trust on the rapidly growing platform, which has surged past 5 million users since opening to the public earlier this year.
What the New Verification Means
Bluesky will now offer blue checkmarks to “notable and authentic” users—such as public figures, journalists, organizations, and content creators. This system is designed to proactively verify users who are at high risk of impersonation. Unlike Twitter’s current model, which ties verification to a paid subscription, Bluesky’s approach emphasizes credibility over cash.
Bluesky is also launching a program for "Trusted Verifiers"—institutions or entities that can vouch for affiliated accounts. These verifications will be marked with a scalloped-edge badge, different from the platform’s default blue check, making them visually distinct while reinforcing legitimacy.
Users can apply for verification or recommend an organization to become a Trusted Verifier through a form on Bluesky’s official site. To qualify, accounts must be active, secure, and demonstrably notable.
Why It Matters
In an era where misinformation and fake accounts run rampant, especially on social media, Bluesky's approach could strike a balance between openness and safety. By focusing on authentic identities rather than monetization, it may offer a healthier online ecosystem—especially appealing to users tired of the chaos on platforms like X (formerly Twitter).
Conclusion
Bluesky’s move to verify notable users is more than a cosmetic upgrade—it’s a signal of its intent to build a credible, community-driven platform. By prioritizing authenticity and decentralization, Bluesky could set a new benchmark for trust in social media. As the platform grows, this could be a defining feature that keeps it grounded in user-first values.
